MUSTAD TOOL & KNIVES PROJECT 2018
I made the complete concept, spanning product design and development to crafting all marketing material and editorials.
My strength lies in connecting dots to craft cohesive concepts with an exceptional eye for detail. A prime example is integrating Mustad's new brand framework into products, packaging, and marketing materials. As a key player in the Global Management Team, I developed a color-coded product strategy, overseeing the entire process from sketching unique designs to factory development in China. The result was the introduction of 28 items at the 2019 Efttex show, featuring groundbreaking, cool, and sustainable packaging. This not only positioned Mustad as a sustainable brand but also showcased my contributions within the Global Management Team.
A significant milestone was successfully introducing this concept to Walmart, a testament to its strength and innovation. Having a concept embraced by Walmart stands as one of my most significant business accomplishments.
Crafting a comprehensive concept is a crucial first step, but equally vital is narrating the story behind it. In my role as the concept creator, product designer, and graphic designer, I possess a unique ability to articulate the narrative seamlessly — from the initial idea to securing peg space.
Investing in a versatile individual who not only creates the product but also crafts the compelling story and develops all marketing materials in alignment proves to be a valuable asset for any company. This integrated approach ensures a cohesive and impactful presentation across every aspect of the product lifecycle.
Innovative Ergonomics for Precision Performance:
Introducing the Hero Plier, a unique tool designed with an asymmetrical handle for an ergonomic grip. This distinctive feature not only ensures comfort during use but also enhances balance compared to traditional plier handles. Elevate your experience with a tool crafted for precision and ease.
