Please note that illustrated is conceptual work and not necessarily the final products.
MUSTAD HERITAGE FLY HOOK CONCEPT & ALPHAPOINT
After serving O Mustad & Son as Global Design & Marketing Manager and Global Management Team member for 8 years, I continued the cooperation as a contractor.
Below the newly(2022) launched Heritage Fly Hook concept which I developed from scratch. Introduced within the concept is a new hook point technology which I named AlphaPoint 4.8, none flashy hook range, new cool and sustainable packaging, innovative hook box, innovative bulk/display packaging. Definitely a concept that will stand out in any store.
THE LOGO & ICON
Left: Clear box with sliding lid cover with sticker. Each hook series is color coded for easy recognition supported by a hook silhouette.
Below: Box wrapping for store pegs. Again color coded for easy recognition
A unique and innovative carton system that fits directly into custom wall and stand alone displays. Cartons goes directly from warehouse into these displays, no repacking.
THE NEW BOX AND ARTWORK
CARTONS FOR HOOK PACKAGES & DISPLAYS
TELLING THE STORY
MUSTAD ALPHAPOINT 4.8 CONCEPT
Introducing top of the line hook point technology which I named AlphaPoint 4.8. It draws direct reference to the existing UltraPoint 4.3.
This design works as a stand-alone logo, package icon and on-line icon. Good options for graphics on promotion wear and articles.
A long with this introcution, I made a new icon for the UltraPoint 4.3 having a A4.8 and U4.3 icons.
ALPHA:
The first; the beginning - Having the highest rank in a dominance hierarchy - Being the most dominant, powerful, or assertive
