PROLOGIC - NEW BRAND
Imagination is the beginning of creation. In 2002, I was invited to create a brand for Europe's rapidly growing carp fishing trend. Serving as both graphic and product designer, I crafted a brand framework and unique products that garnered the attention necessary to enter the market.
Prologic is now one of the biggest carp brands in Europe. Logic will get you from A to B. Imagination will take you everywhere.
The original logo served its purpose at the time, featuring a carp mouth opening over the logo, an orange dot representing a carp bait called a boilie, and the word LOGIC with a technical look. The main colors were orange, white, and black. While it may be considered outdated today, it effectively conveyed the brand's essence during its era.
BITE ALARMS
THE BATMAN
A bite alarm is a device which indicates to an angler that something is happening at the hook end of the fishing when fishing with baits. This means the angler could do other things while stil fishing.- Like reading, go for a walk or even sleep while his rods are still actively fishing. And when a fish bites, the Batman Alarms would make the chosen sound and light up.
So why should a bite alarm be boring? Make it stand out, make it look like Batman. Get the attention both from a catchy name and unique cool design!
The Batman Alarm had adjustable volume, tone and bite indication sensitive. On the receiver, you can also see if the fish is going "in or out".
One of my first projects within industrial design.
THE PACMAN
The Pacman alarm was designed to be a compact alternative to the Batman Alarm or anything else ever made for that matter. Practical for anglers traveling or just want to go light.
It had the same technical features as its big brother Batman but the adjuster functions was changed into small touch buttons to save space.
Again, make it stand out. Get the attention both from a catchy name and unique design!
Clothing range and for that, labels and full page adverts.
