SAVAGE GEAR - NEW BRAND
Part II of "Imagination is the beginning of creation." In 2003, I joined as a graphic designer and concept developer to create a brand for Savage Gear, aiming to conquer the European market. I crafted a vibrant and playful concept, reflecting the spirit of a whimsical designer. Today, Savage Gear stands as one of the largest predator brands in Europe and the US. In 2022, it was acquired by Pure Fishing, the world's largest fishing tackle company.
The iconic Savage Gear Jaws, a visual identity that defines the brand.
The first full page advert which ran in the UK
Sample pages from the first catalog